If you have ever been to any major Indian pow-wow or gatherings, chances are you have seen the Rez Dog Clothing Company booth. All across the country the Rez Dog logo is on car windows, bumper stickers, shirts, hats, and pullovers. The name itself brings a smile from anyone who has ever lived in Indian country.

Keith DeHaas (Standing Rock Lakota Sioux) and Mary Boardman - DeHaas (Fort Peck Assiniboine Sioux) founded Rez Dog Clothing Company in 1996. They started designing t-shirts after attending pow-wows in Oklahoma and seeing only what they call "mystic Indian" shirts. The not quite right images of Indian braves and maidens with rainbows and eagles were not to their taste.

In putting together Rez Dog Clothing Company, they wanted to draw from the commonalties of all reservations. They realized one of the most common factors, was the scruffy and tough survivor – the reservation dog. Some people consider the rez dog a bothersome creature, but on the other hand, it is respected for having a certain toughness and courage to defy the elements. DeHaas related to that. The rez dog is like the community dog, and with that spirit, Rez Dog Clothing Company was formed.

Keith DeHaas thought what Indian country needed was a line of cutting edge clothing with sayings that were just for them; inside jokes and rez slang. And a logo that speaks to the Indian community with humor. Laughing with and about yourself, while representing ones pride in ones cultural heritage is what the company strives for. Rez Dog designs speak for themselves!

Having been given the honor of "Pow-wow Vendor of the Year" by Pow-wows.com, Rez Dog Clothing Company is one of the most visible Indian owned and operated business in North America. They were even voted "Favorite Indian Business" and "Favorite Indian Website" by the readers of the Native American Times publication. And now the sassy T-shirts and designs for which Rez Dog is known are showing up everywhere, including the motion pictures, "Smoke Signals," "The Business of Fancy Dancing," "Dream Keeper" and "Skins." There is also a Rez Dog SIMS "Skin" character wearing the Rez Dog 49 Jersey available for your PC game. Our First Nations friends in Canada can see Rez Dog apparel and Native Naturals on the Canadian television series "Moccasin Flats."

Rez Dog Clothing Company was proud to be the very first American Indian family owned and operated federally-trademarked clothing company in the United States. In the Indian culture, family is heavily emphasized. Families often participate in activities together. At a Rez Dog booth you will see not only Keith or Mary, but their nephew Kylor, niece Kasey, Keith’s father Bill, or Keith’s uncle Tom. Their ages range from 17-60, and the appeal of Rez Dog ranges from young to old alike.

The Rez Dog logo was federally trademarked in 1998 and Native Naturals - American Indian Spa Line was federally trademarked in 2002. "Rez Diva" our wonderful logo line for women was federally trademarked in 2005.

Rez Dog is proud to be actively involved in sponsorship of Indian athletics, musicians, entertainers, models and causes. 

Iron Five of North Dakota – Championship winners – Men’s All Indian Basketball Team

Oyate Challenge – All Indian High School Basketball Tournament  

Hoopa Valley, California - High School Basketball Team

The All American Native American High School Football Championships 

Oklahomans for Indian Opportunities Spirit of Women Sponsor

N.A.T.I.V.E. Project - Spokane Washington 

Annual Northeast Kansas - Midwest Native American Women's Basketball Championships - Horton, Kansas  

Indian rap artist Natay

Indian comedian Drew Lacapa  

Native American Cancer Research Corp. - Denver, Colorado

"The Girls of Rez Dog Clothing Company  – American Indian Beauties" Swimsuit Calendar

In 2003 Rez Dog Clothing Company successfully debuted the very first all Native American swimsuit calendar. This calendar grew out of our desire to help sponsor beautiful young American Indian women as they embark on modeling and entertainment careers. We have followed that up with four more calendars featuring Indian country's most beautiful and talented Indian women. As an Indian owned and operated venture, we feel it is time for us to step up and take care of our own – the up and coming American Indian artists and entertainers – our Indian stars of tomorrow!  The Seminole Tribe of Florida sponsored our 2007 calendar which was photographed in and around Hollywood, Florida. A portion of the proceeds of the American Indian Beauties calendar will go to the Native American Cancer Research in the name of Rita Ann McLaughlin-DeHaas, Miss Indian America 1955 who died of breast cancer in 1987. Rez Dog Clothing Company supports Indian women in the fight to end breast cancer.

Rez Dog Develops Bath & Body Division "Native Naturals"

Mission: Our mission is to introduce American Indian herbs, botanicals and scents to a world wide audience through a high quality spa line. Native Naturals is the very first professional spa line that is American Indian owned and operated. Native Naturals – American Indian Spa Line is for those who want to connect more fully with the world of plants and spirits; to reconnect with the source that deeply feeds us - to bring mind, body and spirit into perfect balance.

The Inspiration: The inspiration behind Native Naturals came from a trip to the Ozark Mountains of Eureka Springs, Arkansas. While shopping in the local spa shops it occurred to Indian Entrepreneurs, Keith DeHaas and Mary Boardman-DeHaas, that there were no Native American spa products or scents available. Scents like Sweetgrass, Sage and Cedar were virtually impossible to find.

Upon returning home to Norman, Oklahoma, they began to develop and manufacture their products, utilizing their knowledge of Native American Ethnobotany to create holistic and signature scented products: Sage, Sweetgrass, Cedar, Chokecherry, Prairie Morning, Hidden Spirit, Mother Earth, Harvest, Rezberry and Rez Diva. They started with batches of handcrafted soaps and body scrubs that were eagerly snatched up at every pow-wow and Indian event they took them to, along with their Rez Dog Clothing Company, Am. Indian Apparel line.

Product Line: After months of testing and formulating their new line of purely natural, indigenous spa products, they trademarked Native Naturals and thus a new division of Rez Dog Clothing Company was born. Soon afterward, Native Naturals signed with a cosmetic company to professionally manufacture their unique Aloe Vera based spa line that includes: Cleansing Body Bars, Botanical Shampoo, Moisturizing Conditioner, Botanical Body Wash, Hand & Body Lotion, Bath Gems, Salt Glow Body Scrub, Red Corn Body Polish, Red Earth Facial Mud, White Earth Body Mud and Hot Stone Massage Therapy Oil.

Hotel Amenities: Now Native Naturals is available for your hotel rooms, spa or resort in personal hotel amenities sizes. For so many people, their only contact and impression of Indians is in our casinos and hotels. We introduce a little Native American art and culture to the masses, so why not carry the theme into our hotel rooms with Native scented shampoo, conditioner, lotion and soaps!

 On a Personal Note

About Rez Dog Clothing Company & Native Naturals Owners Keith DeHaas and Mary Boardman-DeHaas

• Keith DeHaas spent his youth in North Dakota, South Dakota, Kansas and Arizona. He attended the University of Oklahoma where he majored in Political Science and Pre-law. He has been a fixture on the pow-wow circuit since 1998 with his award winning Rez Dog Clothing Company. Prior to his apparel design, Keith worked in sound engineering and music production for groups ranging from The Doobie Brothers to the Bolshoi Ballet. Keith is an enrolled member of the Standing Rock Sioux Tribe in Fort Yates, North Dakota. He is descended from great chiefs on both his mother and his father's sides. On his mother Rita Ann McLaughlin DeHaas’ side: Chief Mad Bear, Sioux. On his father William DeHaas’ side, he is the great, great, great, great grandson of Chief Chon-ca-pe, the famous Otoe Chief who met and welcomed Lewis and Clark. Chief Arkeketah and Chief Big Kansas were also much loved and respected chiefs on his father's side. Keith’s mother Rita Ann McLaughlin DeHaas was Miss Indian America in 1955. She died of breast cancer in 1987, and a portion of the proceeds of their annual "American Indian Beauties" calendar goes to Native American Cancer Research in her memory.

• Mary Boardman-DeHaas was born and raised in North Dakota. Mary graduated Summa Cum Laude from Oklahoma City University with a Bachelor’s Degree in Business Administration with concentrations in Music/Entertainment Business and Arts Administration. She spent 15 years in the music industry as a touring musician, artist booking agent, event coordinator and music director prior to the advent of Rez Dog Clothing Company.  Her mother Edna Boardman was born on the Fort Peck Sioux Reservation in Montana. Her father was the late Reverend Harold Boardman of Dunseith, North Dakota. Her mother’s lifelong interest and study of American Indian Ethnobotany was of tremendous support and education in the development of Native Naturals - American Indian Spa Line. Mary has always done her best thinking in the bath.

For Interview Requests, Please Call 405-217-8340 or E-mail: orders@rezdog.com